Words Have Impact. Use Them To Your Brand’s Advantage.
Blogs
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Will AI Replace UX Designers?
As the Senior UX Writer at CreateApe, one of my responsibilities is to write about UX topics for our blog. I was curious about how the AI boom would impact my coworkers and other professionals in our field. For this piece, I interviewed my brother (a software developer for GM) to understand what AI is and explore the likelihood of UX designers being replaced.
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Woodys La Dolce Vita: Indulge in Italian Bliss
To promote Villa Eyewear’s new luxury collection from Woodys, I drafted an original blog to showcase the best pieces from the line. It was a unique challenge because I had to speak to professional opticians through the lens of their customers. Product quality was the crux of the blog, but carefree hedonism was the heart and soul.
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Summer Solstice 2023: 5 New Hair Color Trends That Bring The Heat
Seasons change and so do hair colors — especially if you’re one of Manic Panic’s loyal #dyehards! To move some of their overstocked products, I created this blog about the hottest summer trends and the signature shades to achieve the look. Why scour Instagram for style inspo when Manic Panic has all the creative tips and tricks you need?
Capital Caramel
What began as a favor for a friend became an opportunity to flex my former waitressing skills in my writing. I used every persuasive buzzword in my serving dictionary to make Capital Caramel sound as irresistible as their chocolate tasted.
And of course, I threw in a few chocolate-themed puns to sweeten the deal!
Websites
cabi: 20th Anniversary
20 years is a big milestone for any fashion brand. To celebrate the occasion, I helped cabi plan and create a website where both customers and stylists could reflect on the good times. The final product was a nostalgic fashionista’s dream — complete with a timeline, poll, and a special page highlighting the company’s charitable impact.
Alessandro Fard
When my boss was launching his Fractional CPO services, he was struggling to communicate the value of what he does to his potential clients. He tasked me with breaking down the role of a CPO — allowing the reader to understand his processes and methodology.
Branding
Sway-It
As a life-long supporter of the LGBTQIA+ community, imagine my excitement when a client came to me with the idea of a queer-friendly travel app! We put together a proof of concept to pitch to investors, projecting a fun, yet sophisticated image (with a few loving nods to the culture).